From our archive. Specifications, prices and availability reflect the original article and may vary by country or model.
What do itel fans care about most? We looked at Google search trends, user reviews, and market research to find out. Here is what the data tells us.
Battery Life Is King
This one is not a surprise. Battery life is the number one thing itel fans search for.
Phones like the itel P70 with its massive 10,000mAh dual-battery setup have been a hit. The Power 70 also focuses on lasting power for heavy users.
In many parts of Africa, including Zimbabwe, power outages are a real challenge. People need phones that last a long time on a single charge. That is why itel fans keep looking for the biggest battery they can find.
The new Super 26 Ultra with its 6000mAh battery is a step in the right direction. It can easily last a full day even with heavy use.
AMOLED Screens Are in High Demand
A few years ago, budget phones only had basic LCD screens. But that is changing fast.
Search data shows a big spike in interest when itel launched phones with AMOLED displays. The S25 Ultra was a turning point. Its curved AMOLED screen with 1800-nit brightness made people take notice.
Now the Super 26 Ultra pushes even further with 144Hz refresh rate and 1.5K resolution. Fans love brighter, smoother screens. And itel is listening.
Durability Matters More Than You Think
Here is something interesting. One of the top complaints from itel users in some markets is cracked screens and charging problems. Reviews show that about 40% of complaints in some regions are about charging issues. Another 10% are about cracked displays.
This is why Corning Gorilla Glass 7i on the newer models is such a big deal. Phones like the S25 Ultra and Super 26 Ultra can survive drops from 1.5 meters. They also come with IP64 and IP65 ratings for dust and water protection.
For fans who work outdoors, travel on rough roads, or just have active lifestyles, a tough phone is not a luxury. It is a must.
AI Is the Next Big Thing
AI features are showing up everywhere. And itel fans are curious about them.
The itel CITY 100 introduced DeepSeek AI capabilities. The Super 26 Ultra brought Circle to Search and an AI Camera Eraser.
Search interest in AI phones has been growing steadily. Fans want phones that can do smart things. Things like removing objects from photos, translating text on screen, and giving quick answers to questions.
This is still new territory for budget phones. But itel is one of the first brands to bring AI tools to this price range. That is a big deal.
5G Is Coming, but 4G Still Rules
In many African markets, 5G networks are still being built. Most fans are searching for 4G phones right now.
But that is starting to change. The itel P55 5G showed that affordable 5G phones are possible. As 5G networks expand across Zimbabwe and other countries, expect more fans to look for 5G options.
For now, a strong 4G phone with good performance is what most people need.
What Does This Mean for itel?
The data paints a clear picture. Itel fans want:
Big batteries that last all day (or even two days). Bright, smooth AMOLED screens. Phones that can survive drops and dust. Smart AI features that make life easier. All of this at a price that does not break the bank.
And based on recent launches like the Super 26 Ultra, itel is delivering on all these fronts.
According to research from Canalys and Counterpoint Research, Africa’s smartphone market is growing. Sub-$100 phones grew by 38% recently. That is the exact market where itel shines.
The future looks bright for itel fans. Check out the latest phones on itel.co.zw.